Which Car Brands Does the BMW Group Own?

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Here’s a list of the major car corporations that sell in the U.S. and the brands they currently offer here. As the largest Japanese automaker by far, Toyota has large shareholdings in many of the smaller Japanese players, including Subaru, Mazda, Suzuki, Hino, and Daihatsu. From 1921 to 1931, Rolls-Royce had a factory in Springfield, Massachusetts, to build cars. Rolls-Royce was nationalized in 1971, and the British government incorporated Rolls-Royce Motors in 1973 to separate the car-making and aerospace businesses.

Worse, it then decided to sell the license to BMW, its partner in commercial jet engine manufacture. Initially Volkswagen did not want Auto Union to operate as an independent entity—VW just wanted the capacity of the plant in Ingolstadt. Auto Union engineers resorted to developing the first Audi 100 in secret and the car impressed VW brass and was launched in 1968.

Most of the lineup will get some degree of electrification in the future, and the brand’s first all-electric vehicle will be a midsize crossover. After Buick, Cadillac is the second oldest automobile brand in the U.S., dating back to 1902. The German luxury automaker has long been known for its sporty sedans, tagging itself with the slogan “the ultimate driving machine.” The brand has seen three ownership changes and a bankruptcy since 1973. Ferruccio retired and sold the company in 1974 to a pair of investors who were forced to file for bankruptcy in 1978. Then in 1987 Chrysler bought Lamborghini but in 1994 sold it to investment firms in Malaysia and Indonesia.

The Volkswagen brand entered the U.S. market in 1949 with a whopping two units sold the first year. It has had mixed success with hits such as the Beetle and Golf GTI, but many vehicles missed the mark, offering too few amenities at a premium price point compared to segment competitors. There were times when it appeared the brand would pull out of the market altogether. Toyota’s reputation for quality, durability, and reliability have meant many of its vehicles, including the Toyota Camry, RAV4, Highlander, and Corolla, are top sellers in their segments.

On 19 December 1994, the group began the acquisition of Škoda Auto by raising its share to 60.3%. Later, on 11 December 1995, it became the Czech company’s largest and controlling shareholder by increasing its share up to 70%. James Bond’s favorite car company is owned by Aston Martin Lagonda Global Holdings, and is only one of two traditional British brands sold in the U.S. to remain owned by a U.K.

The brand launched in September 2019 with two entry-level models, the JETTA VS5 compact crossover and VA3 compact sedan. JETTA, which has its own dealer network, reported sales of nearly 30,000 in the first three months, making the newcomer an early success. The third vehicle in the lineup will be the VS7, a slightly larger crossover. All the vehicles were designed in Wolfsburg but are assembled at the FAW-VW joint-venture plant in Chengdu, China.

the BMW Itself

It’s like six degrees of separation but for corporations instead. CARIAD is an independent automotive software company in the Volkswagen Group. Individual luxury, handcrafted perfection and powerful performance – the Bentley experience, every time. At the moment, the main assembly line of Mini vehicles is in Plant Oxford in Cowley, England.

A year later Auto Union merged with NSU Motorenwerke, known for motorcycles, small cars and rotary engines. The new company, Audi NSU Auto Union AG, was incorporated Jan. 1, 1969, with Audi was a separate brand. VW struggled for years to find a successor to the Beetle before the water-cooled, front drive Golf took off in the 1970s. And even though the Golf became VW’s heartland car—and in its eighth generation is still a segment benchmark—many other VW models missed the mark in the US, offering too few amenities at a premium price point compared with rivals. There were times when it appeared the Volkswagen brand would pull out of the market altogether. After the war, various automakers, including Ford, were offered the opportunity to take over production of the car, which had been restarted in December 1945 under the guidance of a British Army officer, Major Ivan Hirst.

It has been traded in the United States via American depositary receipts since 1988, currently on the OTC Marketplace. The government of Lower Saxony holds 12.7% of the company’s shares, granting it, by law, 20% of the voting rights. Known as Geely for short, this powerhouse Chinese automaker owns the Lotus and Volvo nameplates. It took a controlling share of Lotus in 2017, and purchased Volvo from Ford in 2010. The company is debuting the first of what will become a line of upscale sporty electrified rides under the new Polestar brand later this year. McLaren is the other only independent British car maker selling its wares in the U.S., and in this case they’re drop-dead-gorgeous exotic supercars with sky-high price tags.

Volkswagen’s main office and factory is located in Wolfsburg in Germany. Volkswagen is now one of the most popular car brands in Europe. SCANIA is one of the world’s leading manufacturers of heavy-duty trucks, urban and intercity buses, coaches and industrial and marine engines. Volkswagen acquired Auto Union GmbH from Daimler-Benz, Auto Union’s parent company.

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Nissan started selling the Infiniti brand in North America in 1989. In 1986, Hyundai began selling cars in the U.S., starting with the Excel. The early cars were cheap in both price and quality, and Hyundai became synonymous with affordability over substance.

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The all-time high record of sales was achieved in 2018, at 4,107 cars, topping 2014 sales by 44 cars. In 2011, Rolls-Royce Motor Cars Limited sold 3,538 cars, an increase of 31 percent compared to 2010, beating the previous sales record from 1978. The strong sales growth occurred in the Asia Pacific region, Britain and the Middle East with sales increases of 47 percent, 30 percent and 23 percent respectively. Simply called Škoda, this automobile company from Boleslay, the Czech Republic started in 1895. The latter was eventually owned by the state due to communism. Volkswagen does actually build commercial vehicles like small buses and other vehicles, depending on where in the world you are looking.

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The one where a loud guy insists Jeep is the true American brand, Opel is as German as they come, and the Brits own Mini. There are currently at least 42 automotive brands sold in the U.S., each with a lineup of vehicles for sale. And over the years, we have witnessed an unending cycle of automakers buy other automakers and add, sell, or kill brands. Porsche was founded by Ferdinand Porsche in 1931 and initially helped develop vehicles for others, like the Volkswagen Beetle.

Ownership and licensing of trademarks

Since 1998, this British marketer and manufacturer of SUVs and luxury vehicles has been a Volkswagen AG subsidiary. However, the engineering corporation Vickers managed to acquire Rolls-Royce Motors in the later years. By 1998, Vickers finally decided to sell Rolls-Royce to no other than Volkswagen AG. After BMW’s takeover of the Rover Group, the company failed to make a profit.

Auto Union converged with NSU Motorenwerke, an organization noted for cruisers, minimal vehicles, and rotational motors, after a year. Audi was a different brand when the new business, Audi NSU Auto Union AG, was established on January 1, 1969. The brand was founded in 1927 as a subsidiary of SKF, which made ball bearings. In 1935 AB Volvo was introduced on the Stockholm Stock Exchange, and SKF sold most of its shares in the company.

In December 2019, FCA signed a memorandum of understanding with Groupe PSA (Peugeot-Citroën) for the two automakers to merge, with a tentative timetable of late 2020 or mid-2021 for the deal to close. The still-to-be-named merged automaker will be the fourth largest in the world. Alfa will be one of a long list of brands folded into the new company. It is known for its mid-engine, rear-wheel-drive, low-slung exotic cars. It has evolved from sports cars to luxury sport crossovers, as well, with the introduction of the Lamborghini Urus with a twin-turbo V-8. It’s also worth noting that some car brands are owned by multinational corporations, such as Toyota and Lexus, which are both owned by Toyota Motor Corporation, and Honda and Acura, which are both owned by Honda Motor Company.

The new company, Audi NSU Auto Union AG, was incorporated January 1, 1969, with Audi as a separate brand alongside NSU and Prinz. Volkswagen introduced the Audi brand to the U.S. market in 1970. In 1986, the company name was shortened to Audi AG and the headquarters were once again located in Ingolstadt. Audi is part of the Volkswagen Group, a German company with a large stable of brands. Audi is one of VW’s luxury brands and operates with some independence from its parent. In 2019, the top-selling Acura in the U.S. was the RDX, followed by the MDX, both of which outsold the entire car lineup that included the ILX, NSX, RL/RLX, and TLX.

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Rivian Automotive owns Rivian, an electric car company focused on SUVs and trucks. And it formed an electric car company with Sony, called Sony Honda Mobility that has the Afeela brand. To find out how the major brands compare in reliability, owner satisfaction, and road-test performance, see our brand report cards. As automakers have slimmed down to become more profitable and efficient, we’ve seen storied names, such as Mercury, Oldsmobile, and Pontiac, fade into the history books. We’ve also seen others, such as Chrysler, Jaguar, and Volvo, find new corporate parents, outside their original country. There are over 50 different Volkswagen models available on the market worldwide.

As reasons, unquantifiable legal risks, including a criminal probe into the holding’s former management team were given. Both parties “remain committed to the goal of creating an integrated automotive group with Porsche and are convinced that this will take place”. Volkswagen AG purchased the remaining stake in Porsche AG equaling 100% of the shares in Porsche Zwischenholding GmbH, effectively becoming its parent company as of 1 August 2012. Of Czechoslovakia, accompanied with the acquisition of a 30% stake in the Czech car manufacturer on 16 April 1991.

Nissan has had halo vehicles such as the GT-R and 370Z and more plebian nameplates such as the Sentra, Altima, Maxima, and Versa. It has expanded into crossovers with the Rogue, Rogue Sport, Juke, and Kicks, while continuing to sell the large Armada SUV, Pathfinder, Murano, and the Frontier pickup truck. The Mercedes lineup is extensive, from the small A-Class to the goat-like G-Wagen, with a wide variety of sedans, wagons, coupes, roadsters, crossovers, SUVs, pickups, vans, buses, and big rigs all bearing the three-pointed star. Globally and in the U.S., Mercedes-Benz has often been the best-selling luxury brand, with BMW as its main rival. From 1974 to 2015 Mazda worked under Ford, which at one point had a one-third ownership stake. When Ford divested most of its shares and the two parted ways, Mazda had to engineer its own vehicles again.

Audi was founded in 1909 and set standards for offering premium vehicles. It’s famed for its low-slung exotic automobiles with mid-engines and rear-wheel drive. With the debut of the Lamborghini Urus with a twin-turbo V-8, it has also progressed from sports cars to luxury sport crossovers. Rolls-Royce is a high-end British luxury brand, headquartered in Goodwood, England. Today it is a wholly owned subsidiary of German automaker BMW.

  • Today, General Motors controls Buick, Cadillac, Chevrolet, GMC, Holden, Opel, Jiefang, Wuling, and many more.
  • Unsurprisingly, several have German roots, starting with the namesake Volkswagen brand sold in huge volumes around the world, along with the luxury Audi brand and iconic Porsche.
  • There has always been a mystique and whimsical quality about Mini, something BMW well understood when it designed and developed its all-new R50 model, which launched in 2000.
  • Automobili Lamborghini S.p.A. is an Italian brand and manufacturer of luxury sports cars and SUVs based in Sant’Agata Bolognese.
  • They are notable for elegant and innovative design and performance at a good price.

Formula One driver Bruce McLaren founded McLaren Automotive in 1963 to develop race cars. In 1992, McLaren released the F1, a three-seat supercar lauded for its performance and central seating position for the driver. Like Aston Martin, it remains without a large automotive parent company. Volkswagen AG shares are also listed and traded on other major domestic and worldwide stock exchanges. In Germany’s domestic exchanges, since 1961 these include those in Berlin, Düsseldorf, Hamburg, Hanover, Munich and Stuttgart. International exchanges include those in Basel , Geneva , Zürich , Luxembourg , London , and New York .

  • Both parties “remain committed to the goal of creating an integrated automotive group with Porsche and are convinced that this will take place”.
  • New blood was injected in 1971 when Chrysler bought a 15 percent stake in Mitsubishi and started selling the Mitsubishi Galant as the Dodge Colt in the U.S.
  • Auto Union converged with NSU Motorenwerke, an organization noted for cruisers, minimal vehicles, and rotational motors, after a year.
  • It also gave VW’s other brands a better chance to break into the Spanish market.
  • On 8 September 2011, it was announced that the planned merger “cannot be implemented within the time frame provided for in the Comprehensive Agreement”.

Lincoln is the quintessential American is bmw owned by volkswagen car brand, dating back to 1917, when Henry Leland founded it and named it after Abraham Lincoln. At one time it was the top-selling luxury brand in the U.S., but Ford let its opulence and importance die, starving it of resources to compete properly. In 1990 Ford bought the brand, and it became part of the Premier Automotive Group, which Land Rover later joined, as well. But Ford did not give its luxury brands much love or resources, and Jaguar never gave Ford any profits.

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At a time when many brands are getting out of the car business, Cadillac has a slate of cars including the CT6 and the new CT4 and CT5. Another example is the luxury car brand Ferrari, which is owned by the Italian holding company, Exor. Exor also owns other luxury brands such as Maserati and Alfa Romeo, which are both car brands under FCA Italy S.p.A. As part of the Industrial plans for Germany, large parts of German industry, including Volkswagen, were to be dismantled.

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